A creative and cultural strategist for over 10 years, I previously worked at Van Cleef & Arpels, Human to Human, Kering Group and Publicis. I attended literary prep school (HK, KH) and graduated from CELSA.

Since the launch of my consultancy in 2018, I have been working with leading international brands in the fields of fashion and beauty. Part of my job has consisted in helping leading fashion brands understand young audiences and emerging cultures through custom-made studies. The other part is designing global storytelling, from brand platform to creative strategy and copywriting.

From 2020 to 2022, I have been working closely with Atelier Franck Durand on several global campaigns for fashion powerhouses, before joining the creative image team at CHANEL in September 2022.